1947 Our first shop in Belgium

1947 1947 Our first shop in Belgium

M.J. "Max" Noach

In 1947 M.J. Noach opened a shop on the "Place de la Cathédrale" in Liège, Belgium.
Back then, owning handmade oriental carpets was pure luxury.

1948 EXHIBITIONS

Casino de Spa - 1948 - 1958

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From 1948 to 1958 M.J. Noach held yearly  exhibitions in the "Salon Rose" of the Casino in the town of Spa, in the south of Belgium. These exhibitions lasted 2 to 3 months from June to September. As people were not used to travel, worked long hours six days a week, this was a way to reach new customers.

1948 BRUSSELS, PLACE ROGIER

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In 1948 a store was opened on the Place Rogier in Brussels, near the North Station. The surface and stock increased considerably and nowadays people would call it a megastore. This is when the first label was made that guaranteed the carpet as handmade.

1948 CONGO

1948 - 1949

After the opening of the new store in Brussels, M.J. Noach went to the Belgian colony of Congo to hold exhibitions all over the country in order to reach the Belgian expats. Traveling to Congo with oriental carpets was a first and, at our knowledge, he was the only one who ever did it. 

1949 KORTRIJK

1949

Opening of a new store in Kortrijk on the market place

1959 OSTEND

1959

Opening of a new store in Ostend.

1960 KNOKKE

1960 - 1974

Expanding our reach on the Belgian coast

1964 BRUSSELS

1964

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In 1964, opening of the store on the Place Louise.

1995 Marolles

1995 - Present

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Nowadays you will find us in the "Rue Blaes", situated in the center of Brussels in the Art neighbourhood.